Why I’m Partnering with Next Media

The journey I started back in 2022 with just a concept has matured into Rwanda’s most popular weekly podcast, ‘The Long Form’. The conversations I’ve had are my attempt to better inform Rwandans, friends of Rwanda, East Africans, and Africans as a whole about the Rwanda (and world) they live in. To survive and thrive in these times, information is key.

This is my view:

The dream of a united Africa cannot come to pass unless we talk to each other and learn from each other’s experiences. That is why, over the last two years, I’ve travelled to Uganda and Kenya to speak with thought leaders, journalists, artists, and politicians. We CANNOT wait for foreign voices to define how we see each other as Africans. Unfortunately, since independence, Africans have often seen and heard from each other through the lenses of the BBC, CNN, CCTV, Al Jazeera, and Deutsche Welle. SABC’s attempt to create a pan-African news organization sadly came to nought.

Why?

Because it was too expensive. Only external media could afford to pay foreign correspondents, buy expensive cameras, and operate global satellite systems. But that isn’t the case today.

With two microphones, a mixer, three cameras, two lights, and editing software, you can create content that used to be the preserve of major media.

And with YouTube, you can literally reach billions of people globally. You just need content and an internet connection.

Partnership is key.

One of the things I’ve learned living in Rwanda and working alongside other Rwandans to build the country is the power of collaboration. You go much further when you work with like-minded partners.

That is why I’ve chosen to partner with Next Media.

Next Media created the AfroMobile app, a one-stop platform for live television, radio, and podcasts, all geared toward an African audience. On it, you’ll find East African TV channels like NBS TV, Rwanda TV, and K24. You’ll also be able to enjoy live radio and exclusive music content.

And you’ll find The Long Form Podcast!

By partnering with Next Media, I am aligning with an organization that not only believes in highlighting African voices, but also believes that Africa’s best days are ahead.

What should The Long Form audience expect from this partnership?

More conversations with more Africans. The aim is for The Long Form to become a space where Africans, and friends of Africa, can share their stories.